Wouldn’t it be great if you planned and executed an incredibly audacious stunt, one that would be talked about for years, and then the only reason that people paid any attention to it was because someone beat you to it? Yesterday, two men independently decided to climb the New York Times building, in a stunt to draw attention to their respective political causes, global warming and malaria.
Imagined Conversation Between the Two:
Alain Robert: “Hey guy. I heard you climbed the New York Times building. Far out.”
Renaldo Clarke: “Yeah, I guess…only it’s weird, because no one really seemed interested or impressed.”
Alain Robert: “Oh right yeah. I scaled that bitch four hours earlier. Sorry.”
A piece of advice to Clarke: get yourself a new game, because you just went toe to toe with the guy who climbed the Eiffel Tower. You never stood a chance.
And New York Times? Not that this isn’t noteworthy, but don’t get too comfortable with armchair reporting. Your already perilously low readership may take an even bigger dip when next week’s headline is “Gary from Human Resources Uses the Last Coffee Filter. Again.”