I didn’t know what they were called, I just knew that every kid I saw the last bunch of months was wearing them. The little kids in my building run up and down the stairs on their toes like little birds and I am so afraid that they will catch their wheel(y) on a stair and fall the fuck down. But I haven’t seen that yet.
The Village Voice fashion blog Threadster just informed me that there are Heelys for adults too! (relatedly – are there LA Lights for adults?)
So I checked out the Heelys website. Their slogan is “freedom is a wheel in your sole.” Ha! A masterful pun like that could only be intended for a worldly adult audience, not some stupid kids. Some of their shoes go up to Mens size 10. Which means that if you know a dude with average sized feet, he too can experience the freedom of a soul wheelie.
On the website they also have a bunch of video clips of the Heelys pro team (you can join it!) doing tricks. One kid rides a skateboard down and up a ramp and then jumps off the skateboard and slides along a picnic table on his heelys! It was cool in a fucking terrifying way.
Next time you see some kids in your building cruising for a bruising encourage them to go for it and direct them towards a Heelys Recruiter. This could be their ticket to the big time.